2013年3月1日星期五

Advanced customization with the time and money to watch

It comes to real watches custom can be traced back centuries ago, in the process conditions, production watches can say is an impossible task, most watches claim to be unique, and has a strong private. Today, watch the amount of postpartum love watches and economic strength, he returned to the road of advanced customization, desire an exclusive watch.



Montblanc Villeret watch factory, watchmaker draw watch dial.

The advanced customization compose watch legendary
As early as in the late 18th century, the legendary giant of the watchmaking industry, Mr. Breguet had received an order of French Queen Marie Antoinette guard official: all the details as much as possible to customize a gold, a collection of all the then complex function watch. Because there is no requirement to watch the production time, while the technical nature of the watch are too harsh, this watch actually completed until 1827. In addition to this legendary works, the world's first birth of a watch they ought to be customized needs students: 1810 Mr. Breguet Napoleon's sister, King of Naples 后卡罗琳娜 · Murat's invitation, in accordance with her request to design the women based on the shape of a bracelet-watches. To commemorate this event, Breguet's most famous female table series - Reine de Naples Naples Queen named.



The custom golden eagle is carved Blancpain watch factory watch.
The fifties of the last century, the new women's watch collection the Customi launch the Blancpain once again led to Ms. sought after customized services. Today, though the lady bird series has been slowly gathering dust in the files of history, but serves watches for customers customized services are still good: large to very well-known erotic three asked the watch, small machine Blancpain engraving or signature of the heart on the framework, numerous enough to make every Blancpain customers, can become the source of the designer's creativity.



Van Cleef & Arpels diamond is in the enamel dial.

Brand pursuit of high value-added
The custom watch worth starting from two hundred thousand Swiss francs, up to one million, or more. The same time, watch the masters need to get through even a few years of waiting for more than 6 months. Watch factory from preparation of special materials, hand-to gurus to create a few hundred parts and assemble them together to spend a long time, and then a period of testing to the final qualifying. No wonder often heard, some very well-known custom table orders have been discharged after 2020.



Breguet of Naples Queen's series watch, oval-shaped sea shells dial to customize different views.
The brand also clearly see the market space. The purpose of the Montblanc Villeret watch factory's production of handmade watches, and limited edition watches. Brand side, said, "This is our competitive brands a good distinction, bring us potential guests, to purchase additional value we watch the guests."

Technology brings new custom
Than a few centuries ago, a massive project to customize a watch, now watch custom has long become more arbitrary as technology advances. Technology is not the cold things can bring the same personalized care. Garment industry called "Made to Measure" custom service (ready-made templates with a real person modified from), has been in place to watch, Vacheron Constantin launched a watch in the "Made to Measure" to customize services - Quai de L ' ile.



Jaeger LeCoultre famous paintings Pavonia portrayed enamel guru spent 120 hours to build the case.
This service is not complicated, Vacheron Constantin first election two movement: an automatic movement with calendar, there is a movement with date, day of the week, energy storage. As the buyer can choose a movement based on the style of the watch dial, strap, crown, watch movements, watch cases, internal support ring external components to make a choice, even if it is the basic paragraph movement, the options are also about 400 total. Depending on options, the same movement could evolve to a myriad of different appearance. Currently, this service only in the headquarters in Geneva, Vacheron Constantin, the House of Shanghai Vacheron Constantin and the flagship store in Moscow can experience temporarily or table fans seems tiring some.
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Advanced custom watch three categories
Same "core", no deformation, that is, choose a slightly adjusted and modified in the existing watch series. The moment advanced custom watch brands, mostly concentrated in the first class. Such as Jaeger LeCoultre Reverso series flip the dial as a selling point, flipped the dial on the back to become the best display personalized content "drawing board".
The same "core" deformable select an existing movement as a driver, and on this basis a dial external custom design or material combinations. SIHH Watch Fair in 2011, Montblanc will display their own customized services. The customer can choose the mother-of-pearl, enamel, ceramic or wooden materials produced dial engrave painted a different pattern, design a variety of shapes of the dial is the movement alone can not be altered.
3 "core"-shaped blossoms. Such customization is called "completely customized especially, can become the object of customized services, including design, material, movement, parts, accessories. The core technology of the watch almost all concentrated in the heart of the case within the machine, which allows the movement to become a watershed senior watch custom.

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