2013年2月22日星期五

Bovet: continuation of two centuries of tradition, watch the road

The famous brand of the Swiss watch industry is always founded by the extraordinary creativity of genius or unique business acumen. Generations since these companies successfully grow and develop the use of family resources, family business successors often need to rely on external talent was able to survive. Bovet is a typical example.
In the past two centuries, Switzerland has been dominated by the dominance of the watch industry, after the boom and bust, this is largely due to the outstanding leadership of many distinguished persons. Since the 18th century or early 19th century, the injection of fresh blood is definitely the main reason for the watch brand a flourishing status quo - not the company's right to operate is still a direct descendant of its founder.
Bovet is a typical example. Company founder Edouard Bovet is the son of a watchmaker, he founded the company in 1822 after the family there are four generations of people to continue to operate. Extraordinary brand value they create When the the Bovet family abandon tabulation career , vanish too unfortunately, so other watchmakers will take over the operations in order to maintain its tradition.
Today, from the Alphonse Edouard Bovet and co-founder of the company, has been in the past 150 years, Bovet, Fleurier SA boss and president Pascal Raffy help the Bovet new lease of life, so that one of the greatest legend of the Swiss watch industry perpetuation.
In the tradition of Bovet watch the artistic purpose is triggered tremor to explore new aesthetic performance. However, the value of this creative maintained only through a well-thought-out plan and exquisite exquisite artistry. Creativity also requires risk. And other adventurers, Edouard Bovet to Oriental just a dreamer, but found his watch so attractive to the world the other end of the art lovers.
Bovet has top artistic talents, movement of elaborately carved, fine Geneva corrugated decoration and exquisite enamel painted to please many people appreciate the clocks decorative aesthetics.
The companies each produce a new watch will be an excellent process of the birth of these processes are still in use. However, as a company dealing with the time, we not only need to refer to the standards of the past, must also times to look to the future.
Watchmaker Bovet we need to take a bold approach to re-highlight the outstanding personality of the brand. But the choice was very difficult to watch the strict production process, you want to keep both, at the same time the technical standards can not compromise. Some watches need to use technology in essence has been lost.
Today, however, Bovet watch still its pocket watch prototype retain one thing in common, that is fascinating personality characteristics. The favorite are able to distinguish from the many antique table a Bovet table and feel the contemporary watch shape and gorgeous decorative table who embodied the harmonious beauty.

 
Source

Swiss watch manufacturing center - Fleurier Fleurier ranch three streams flowing through the river shore flowers every spring season, Hang, Romans, so here named Fleurier. Although the Fleurier flowers still blooming now, but today, the more the the Swiss Neuchatel Valley Community name to refer to the prosperity of the watch business, rather than the lush flowers. The beginning of the 19th century, Fleurier, or a medium-sized village of about 100 houses and 800 residents. At the time, had its lace-making is known, but in 1820, the watchmaking This new activities occupied Vail The the lace merchants and. sold in Europe to the other side of the valley farm house production Fleurier watches and precision tools to open a trade route.

One hundred years later, this trade route extended to the end of the earth. Fleurier 4000 residents, of which there are 700 in the watchmaking industry.

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